Shefali Saxena is a post graduate in Multimedia Journalism from the University of Westminster. She started as the Content Lead for Hindustan Times' digital entertainment and movies website Desimartini. Before joining Silverscreen, she was the Digital Strategist at Film Companion. Her writings have appeared in publications such as The Hindustan Times, Desimartini.com, and Asian Voice (Britain's largest and oldest newsweekly). She loves mapping the behaviour of digital audiences to optimise content with a 'digital first' approach. She likes to make subtle references from movies & TV shows and memorise movie trivia.