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SS Rajamouli’s ‘RRR’ And Movie Promos In The Time Of Lockdown

Junior NTR, Ram Charan, SS Rajamouli At The RRR Movie Launch

The buzz around SS Rajamouli’s first post-Baahubali film RRR has been huge. The film about Telugu revolutionaries, Ram Charan’s Alluri Seetharama Raju and Jr. NTR’s Komaram Bheem, also stars Alia Bhatt, Olivia Morris, and Ajay Devgn. Last week, in the midst of a nationwide lockdown, over Coronavirus, two promos around the film were launched.

First came the motion poster of RRR –Β  Roudram Ranam Rudhiram in Telugu, Rise Roar Revolt in Hindi, Ratham Ranam Rowthiram in Tamil.

And then the other, the first look video of Ram Charan’s character.

Just ahead of these promos, both Chiranjeevi and Ram Charan joined Twitter. And a conversation, presumably part of the build to the launch of these teasers, ensued in the form of banter between Tarak, Ram Charan, Chiranjeevi, and Rajamouli.

After this ‘tease’, NTR launched the first look.

While several films have stalled work in the wake of the shutdown across the country, no other high budget, high profile project has released any big news or first look posters. PR has come to a standstill as far as projects are concerned. Perhaps for fear of being relegated to the sides, as much more pressing events are unfolding across the nation.

In an interview with Rajeev Masand, Rajamouli explained why he’d decided to go against the grain and release RRR promos now. “With so much going on, we really debated, really contemplated, whether to put this material out or not. Is this the right time to do it or not?” The crew finally decided that it wanted to release these now because if the message is to stay at home, this might incentivise people to do so by giving them entertainment. “We know that the traction we’ll get out of this is nothing compared to if we release this two-three months later. But we decided to do this now because it will be a happy distraction for people from so much stress,” the filmmaker said.

Watch the full interview here:

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