The buzz around SS Rajamouli’s first post-Baahubali film RRR has been huge. The film about Telugu revolutionaries, Ram Charan’s Alluri Seetharama Raju and Jr. NTR’s Komaram Bheem, also stars Alia Bhatt, Olivia Morris, and Ajay Devgn. Last week, in the midst of a nationwide lockdown, over Coronavirus, two promos around the film were launched.
First came the motion poster of RRR – Roudram Ranam Rudhiram in Telugu, Rise Roar Revolt in Hindi, Ratham Ranam Rowthiram in Tamil.
And then the other, the first look video of Ram Charan’s character.
Just ahead of these promos, both Chiranjeevi and Ram Charan joined Twitter. And a conversation, presumably part of the build to the launch of these teasers, ensued in the form of banter between Tarak, Ram Charan, Chiranjeevi, and Rajamouli.
Bro @AlwaysRamCharan, I wish I could’ve celebrated your birthday under better circumstances. But since we’re under a lockdown & because staying home is important,I’m giving you a digital surprise at 10am tomorrow. Trust me,this is a bang you won’t ever forget #BheemforRamaraju pic.twitter.com/Xq13wBBXOY
— Jr NTR (@tarak9999) March 26, 2020
Woahhh! I think I have joined twitter at the right time or else I would have missed your surprise bro..😉 Can’t wait for tomorrow… https://t.co/HITNGik1jm
— Ram Charan (@AlwaysRamCharan) March 26, 2020
— Jr NTR (@tarak9999) March 27, 2020
You sent it to HIM!!??
Will I get it today?? https://t.co/yQOQH7gUjV
— Ram Charan (@AlwaysRamCharan) March 27, 2020
— Chiranjeevi Konidela (@KChiruTweets) March 27, 2020
Saaaar…ante….adhi…konchem…. koncheme…..actualgaa……please… Sir… https://t.co/MgAmBQvbDz
— rajamouli ss (@ssrajamouli) March 27, 2020
After this ‘tease’, NTR launched the first look.
While several films have stalled work in the wake of the shutdown across the country, no other high budget, high profile project has released any big news or first look posters. PR has come to a standstill as far as projects are concerned. Perhaps for fear of being relegated to the sides, as much more pressing events are unfolding across the nation.
In an interview with Rajeev Masand, Rajamouli explained why he’d decided to go against the grain and release RRR promos now. “With so much going on, we really debated, really contemplated, whether to put this material out or not. Is this the right time to do it or not?” The crew finally decided that it wanted to release these now because if the message is to stay at home, this might incentivise people to do so by giving them entertainment. “We know that the traction we’ll get out of this is nothing compared to if we release this two-three months later. But we decided to do this now because it will be a happy distraction for people from so much stress,” the filmmaker said.
Watch the full interview here: