Actors Vijay–Nayanthara starrer Bigil is all set for a festival release on 25 October and the team has been working tirelessly to make the film a blockbuster at the box office. Right from bringing in Bollywood to share the trailer to hosting football tournaments to creating a Twitter emoji for its hashtags, the promotion for this film has been on a much larger scale. While post-production work is underway for both the Tamil and Telugu version (Whistle) of the film, Archana Kalpathi, Creative Producer of AGS Entertainment, decided to go live on Twitter, to answer questions from Bigil and ‘Thalapathy’ Vijay fans.
— AGS Entertainment (@Ags_production) October 21, 2019
A knackered Archana Kalpathi, also called ‘Archu Akka’ by tweeps, greeted all her ‘thambis’ and ‘thangachis’ who joined the live chat. She spoke about Bigil bookings and the promos would hit social media and television soon. The 180 crore budget film will be released in more than 4000 screens across the world in Tamil and Telugu. Bigil reportedly doesn’t have a Hindi dub due to time constraints for a Deepavali release but will be screened with subtitles for the North.
Archana said that the three-hour runtime was essential to build emotion in the film. “It will be a family entertainer and is not confined only to football. Though there is no specific theme in the film, Rahman sir has done a great job with the re-recording. You all are in for a few surprises. The VFX seen in the trailer is nothing compared to what you are about to witness on-screen, so please watch it in theatres and avoid piracy,” said Archana who has also taken a court order to curb piracy. The film has done about 200 crore business before release.
The team has a lot of pre and post-release ideas planned for Bigil. They plan on releasing the exact figure of the box office collection along with the film’s shooting stills, making videos, and bloopers. “We would love to retweet the celebration videos taken at the first shows across the world. Please share them on Twitter so that we can bring about the festive mood on social media too,” said Archana. The film will also reportedly hit China’s cinema halls soon.
“Out of 198 days of shoot, we worked with Vijay sir for 150 days. I enjoyed working with him. He’s someone who is aware of everything happening on set but still keeps a low profile,” said Archana who prefers the producer tag rather than the Vijay fangirl tag.
Archana who plans on catching the first show of the film at AGS Maduravoyal is unclear of their next undertaking till the release of Bigil. AGS is ready to work with any actor, be it Vijay or Ajith if the script manages to impress. “After all, we’re a production house,” she said.
— Archana Kalpathi (@archanakalpathi) October 22, 2019
Bigil is helmed by director Atlee and is bankrolled by Kalpathi S Aghoram, Kalpathi S Ganesh, and Kalpathi S Suresh under their AGS Entertainment banner. The film marks the third association of Vijay and Atlee after Theri and Mersal. Vijay and Nayanthara will be seen together again in Bigil after their 2009 drama-thriller Villu.
The film’s cast includes Yogi Babu, Vivek, Kathir, Jackie Shroff, Manobala, Daniel Balaji, Anand Raj, Devadarshini, LM Vijayan, Indhuja Ravichandran, Amritha Aiyer, Rebba Monica John, Varsha Bollama and RJ Ananthi. GK Vishnu has handled cinematography, AR Rahman has composed music, T Muthuraj has worked on the art and Anthony L Ruben has taken up editing responsibilities.
Watch the trailer of Bigil here.