On Friday evening, actress Akshara Haasan announced that she is headlining the first feature film project bankrolled by Trend Loud, a popular digital agency that deals in content creation, licensing, and digital marketing for corporate, media houses, and celebrities. The original untitled feature film has reportedly adopted the female-centric theme.
I’m so proud to be part of this project. Looking forward to share our hard work with everyone https://t.co/RA28EYaHHq
— Kutty Haasan (@aksharahaasan1) September 4, 2020
The film is written and directed by Raja Ramamurthy, who earlier shot to fame for his Zee5 web series America Mappillai that was based on the LGBTQ community, the first of its kind in the Tamil film industry.
Speaking about the film, director Raja says, “The story revolves around a girl from a conservative family who is in that awkward stage between being a curious teenager and a smart woman. She struggles to strike a balance between societal expectations and personal desires. This is a female-centric film in the truest sense not just because of its concept but because the cast and crew are predominantly women. This was a conscious decision to capture the essence of the ‘female gaze’.”
He adds, “The protagonist’s role will be extremely relatable to the millennial audience and I’m elated to have Akshara Haasan play it. She will surprise the audience with an exhilarating performance in a character that she’s never played before.”
The untitled film had wrapped up shoot a year ago and Akshara had taken to Instagram to share the same. The team will release the film’s first look on September 14.
It is noteworthy that Trend Loud has also produced more than 15 web series for various OTT platforms like Amazon, Zee5, Viu, MX Player, etc.
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And finally it’s a wrap on this project with a song along with this lovely, good hearted and talented team. So blessed to be part of such a lovely team; who did nothing less than encourage, help bring out pier sheer talent and best out of people. Thank you guys for being so positive. Cannot wait for everyone to see our hard work on your screens soon.❤️❤️❤️❤️❤️