Recently, it was announced that Amitabh Bachchan and Ayushmann Khurrana starrer Gulabo Sitabo was done with shoot and post-production, and that the first copy of the movie had also been produced. While reports that the makers have signed a deal with the Over-The-Top (OTT) platform Amazon Prime had also surfaced, it was not clear if the film will hit the OTT platform directly without a theatrical release.
The latest is that the film will skip theatres and see a direct release on Amazon Prime, on June 12, 2020. Helmed by Shoojit Sircar and bankrolled by Ronnie Lahiri and Sheel Kumar for Rising Sun Films, the dramedy was earlier set to hit theatres on April 17, 2020.
This June 12 join us first-day first show for #WorldPremiereOnPrime of Gulabo Sitabo!
They say opposites attract. In this case, to wreck things up 😂#GiboSiboOnPrime @SrBachchan @ayushmannk @ShoojitSircar @ronnielahiri #SheelKumar #JuhiChaturvedi @filmsrisingsun @Kinoworksllp pic.twitter.com/RkTxV3Y802
— amazon prime video IN (@PrimeVideoIN) May 14, 2020
Gulabo Sitabo written by Juhi Chaturvedi deals with the relationship between a landlord and tenant who are constantly attempting to outdo each other with their own agendas.
Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India said, “Gulabo Sitabo is one of the most anticipated films of the year. We are happy to exclusively premiere Gulabo Sitabo on Prime Video. It is the first step in our endeavour to bring superior cinematic experiences to our customer’s doorstep.”
“This is the dawn of a new era for Indian entertainment,” said director, Shoojit Sircar. “I am happy that a global audience will be able to watch our gritty dramedy, and enjoy what the film has in store for them. Gulabo Sitabo is a quirky, light-hearted movie that the audience can enjoy with their families. It has been a wonderful experience working with Mr. Amitabh Bachchan and Ayushmann on the film.”
“Indian audiences have been eagerly awaiting the release of Gulabo Sitabo and we are delighted that Amazon Prime Video will now be premiering the movie for our customers. The global release the film will ensure that we have maximum visiblity. We are excited about the new offering and are happy to, once again, bring to our customers the best of entertainment through this release,” said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India.
Actor Amitabh Bachchan said, “Gulabo Sitabo is a slice of life, dramedy that is a must-watch for families at home. I was excited about my role since the first time Shoojit showed me the character’s look. It took me almost 3 hours each day to get into character with its different looks. I had a wonderful time working with my very talented co-star Ayushmann Khurrana. Even though we are constantly bantering in the film, it has been a pleasure working with him for the first time. This family entertainer will connect with everyone and I am happy this film is getting a global release.” Ayushmann Khurrana said, “Gulabo Sitabo is a special film for me. It made me reunite with my mentor Shoojit da after Vicky Donor. Whatever I’m today is because of him and I’m happy that he made me a part of his vision again.”
He added, “Gulabo Sitabo also sees me share the screen space with Mr. Amitabh Bachchan for the first time and it’s a huge moment, it’s a dream come true for me. I have secretly wished to work with him for many, many years and Shoojit made this happen and I will be indebted to him forever. It has truly been an honour for me to work with a legend and I feel enriched as an actor after the experience. What I love about the film is its sheer simplicity – the fleeting moments of simple humour in the banter between a landlord and tenant make this film really special. I hope audiences love the film and our chemistry when it premieres.”
Gulabo Sitabo will be the second film after Ghoomketu to release directly on an OTT platform. With Nawazuddin Siddiqui and Anurag Kashyap in the lead roles, the Pushpendra Nath Misra film will premier on Zee5 on May 22, 2020.