Ever since it was announced that Jyotika starrer Ponmagal Vandhal would bypass a theatrical release and go straight to digital on Amazon Prime Video, the Tamil film industry has been dealing with rampant speculation about the release status of various projects.
The list of films being subject to this speculation included Siddharth‘s Takkar, Santhanam‘s Server Sundaram, Jai‘s Party, Arya‘s Teddy, Arjun Das‘ Andhaghaaram, and several others owing to a better profit-booking through OTT.
While the production houses have either denied or not commented on the same, some of the films like Keerthy Suresh‘s Penguin, Ramesh Thilak‘s Mamakiki, Vaibhav‘s Lock Up, and Yogi Babu‘s Cocktail have gone the OTT way.
On Saturday, actor Suriya announced that his upcoming film Soorarai Pottru helmed by Sudha Kongara would hit Amazon Prime Video directly skipping a theatrical release. The actor, who had previously promised to release the film only in theatres, said that he had taken the decision from the standpoint of a producer and did not want to affect the livelihoods of several people who are dependent on the film.
— Suriya Sivakumar (@Suriya_offl) August 22, 2020
This came as a shocker to distributors and theatre owners who were banking on the film for revenue once theatres reopen after the long hiatus. His fans and audiences however had bittersweet reactions to the same.
After this groundbreaking announcement, buzz that almost every film in production, from small-budget to big-budget, will be hitting various OTT platforms was widespread on social media. Rumour-mongers spared no films be it Vijay‘s Master, Jayam Ravi‘s Bhoomi, Vishal‘s Chakra, Aishwarya Rajesh‘s Boomika, Dhanush‘s Jagame Thandhiram, etc.
Startled by the news, Dhanush fans trended ‘#WeWantJTOnTheatres’ on Twitter demanding an official confirmation from the production house, Y Not Studios.
— ☆ʀᴏᴡᴅʏɪꜱᴍ☆ᴘᴀɴʀᴏᴍ (@Rowdyism_Panrom) August 26, 2020
You Said Your Happiness Is Your (We) Fans And You Are Running Only For Us.
Our Real Happiness Is Watching Your Film FDFS On Theatre’s Not In OTT Platform.
— Dhanush Trends™ (@DhanushTrends_) August 26, 2020
Slamming rumours, Y Not Studios‘ S Sashikanth asked audiences and fans to stay patient until theatres open and not believe in rumours. He also added that the team is waiting to see Dhanush on the big screen soon.
His tweet read, “#Jagamethendiram. Jagam is still healing & not back to normal. Untill then, be patient for the theatres to open & don’t believe in rumours. The entire team is waiting to see @dhanushkraja go #rakitarakita on a big screen soon. Just #chillbro. @StudiosYNot @karthiksubbaraj”.
Jagam is still healing & not back to normal 🤓 Untill then, be patient for the theatres to open & don’t believe in rumours 😎
— Sash (@sash041075) August 26, 2020
Fans, audiences, and theatre owners are elated with the news and have thanked the entire team of JT for the same.
Very Heartful Thanks for your kind information 🙏 and you accepted our @dhanushkraja Fans Request Sir ❣
— Dhanush World Portal 🌍 (@DhanushPortal) August 26, 2020
#Dhanush Fans Right Now….Podu #RakitaRakita #rakitaரகிடరకిట !!!#JagameThanthiram @dhanushkraja @Music_Santhosh @sash041075 @karthiksubbaraj @StudiosYNot@RelianceEnt @Lyricist_Vivek@talktodhee @tridentartsoffl@DhanushFc @dhanushfans24x7 @DhanushTrends https://t.co/edCH33ChY5 pic.twitter.com/zaE6Lk7ESF
— TicketNew (@TicketNew) August 26, 2020
— Ram Muthuram Cinemas (@RamCinemas) August 26, 2020
Helmed by director Karthik Subbaraj, Jagame Thandhiram is being jointly bankrolled by S Sashikanth and Chakravarthy Ramachandra for YNot Studios and by Reliance Entertainment. The film marks the first association of Dhanush with the director.
It is being touted as a gangster film and has been filmed entirely in the United Kingdom. Action fame Aishwarya Lekshmi will be seen as the female lead. Game of Thrones, Braveheart, Troy, and The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe fame James Cosmo along with South-Indian actors Kalaiyarasan, Joju George, and Sanchana Natarajan also play important roles in the film.
Shreyaas Krishna is handling the camera, Vinoth Rajkumar is helming art, Santhosh Narayanan is scoring music, and Vivek Harshan is editing the project. Dinesh Subbarayan had replaced Anbariv on stunts, M Sherif and Baba Baskar choreographed dance and Praveen Raja D worked on costumes.
The first single from the film, ‘Rakita Rakita Rakita’, dropped recently and has garnered over 14 million views so far.
Watch the lyrical video of ‘Rakita Rakita Rakita’ here.