Rani Mukerji’s comeback film, Hichki, opened to a decent Rs 3.30 crores on March 23. Trade analyst Taran Adarsh shared the film’s box office performance, and compared it to the performance of other films with women in the lead.
#Hichki settles and cements its status as Day 1 progresses… Records better occupancy post evening onwards… Sat and Sun expected to witness escalation in biz… Fri ₹ 3.30 cr [961 screens]. India biz.
— taran adarsh (@taran_adarsh) March 24, 2018
On Saturday, this Siddharth P Malhotra directorial earned over Rs 8 crores, in addition to recovering its costs via non-theatre platforms.
#Hichki shows a REMARKABLE 62.12% GROWTH on Day 2… Sun biz to scale HIGHER than Sat… Fri 3.30 cr, Sat 5.35 cr. Total: ₹ 8.65 cr [961 screens]. India biz. ???
— taran adarsh (@taran_adarsh) March 25, 2018
“While the theatrical biz is going strong, Yash Raj has already recovered *entire* investment [Rs 20 crore] from non-theatrical platforms [Digital, Satellite, Music],” Taran Adarsh tweeted.
The trade often feels it’s not the film, but the price/economics that fails… RoI [return on investment] is of paramount importance at the end of the day… If the film wins audience mandate + distributors are smiling + producer/s are in profit zone, THAT’S success!
— taran adarsh (@taran_adarsh) March 25, 2018
As of Sunday, the film had crossed Rs 15 crores at India’s box office.
It’s a joyous weekend for #Hichki… Biz continues to multiply… Sun *early estimates* ₹ 6.75 cr… 3-day total: approx ₹ 15.40 cr… Can go higher when final numbers come tomorrow… Good content triumphs!
— taran adarsh (@taran_adarsh) March 25, 2018
Movies like Tumhari Sulu, Mom, Begum Jaan, etc opened to not more than Rs 3 crores. Unlike films that focus on the male lead, like Raid which opened to Rs 10 crores, films with a female lead rarely mint a lot of money that early. Anushka Sharma’s Pari, on the other hand, earned Rs 4.36 crores – considered to be a rather good opening.
Heroine-centric movies and Day 1 biz…
Note: Diverse genres… Varying screen count… India biz…#Hichki
Day 1: ₹ 3.30 cr#TumhariSulu
Day 1: ₹ 2.87 cr#Mom
Day 1: ₹ 2.90 cr#Simran
Day 1: ₹ 2.77 cr#BegumJaan
Day 1: ₹ 3.94 cr— taran adarsh (@taran_adarsh) March 24, 2018
Read: Silverscreen’s review of ‘Hichki’
Other films:
Ajay Devgn’s Raid has so far earned over Rs 72 crores within two weeks in India. And Luv Ranjan’s Sonu Ke Titu Ki Sweety, despite crossing the Rs 100-crore mark last week, continues to fare pretty well at the box office.
Read: Silverscreen’s review of ‘Raid’
Also read: ‘Sonu Ke Titu Ki Sweety’ Close To Rs 100-Crore Mark: The Appeal Of Luv Ranjan’s Film & Men’s Rights
