Director Cheran has postponed JK Enum Nanbanin Vaazhkai yet again. The film – which was earlier scheduled to release over the Pongal weekend – was pushed to January 30. But on the request of the newly elected Producer’s Council president Kalaipuli S Thanu, who extended support to Cheran’s C2H initiative – JK Enum Nanbanin Vaazhkai was delayed again. At a press meet, Cheran said, “We were hopeful that the new council would support us. But the extent of their support for our organisation has been a pleasant surprise. Thanu sir and T Siva saw the efforts that we’d made for Cinema 2 Home and were very appreciative. They also asked me to postpone the release as they want to make it a grand event.”
Cheran added that a huge event will be organised during the second week of February. The director and his team are trying to rope in some top ranking actors and actresses from the industry to lend their star power for the launch. “We had a formal launch for C2H in July and several colleagues turned up. Likewise, I’m planning to invite a lot of people to this event as well. I’m hopeful that they will turn up to support my initiative.”
JK Enum Nanbanin Vaazhkai is directed by Cheran and has Sharvanand and Nithya Menen in lead roles. The film was wrapped up in 2013, but was hit with many a delay. “To be honest, I have become used to it. Porkaalam was delayed several times, as was Autograph. But despite all that, they went on to make a lasting impact on people. I make the kind of films that will stand the test of time and so I’m never bothered when the release date gets pushed. It’s just 15 more days after all.”
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He also reiterated that the Cinema 2 Home initiative was formed mainly to tackle piracy. “I did this to put a stop to piracy. When a film is hit by piracy, the producer cannot devote himself entirely to controlling it. He or she can spend maybe a day or two on the task. After that, it is back to business for them. That is not the case with us. C2H has over 5000 people working for it. We have representatives who will monitor the film’s status and this supervision will help control piracy, I think.”