After several setbacks, it is now official, Jyothika starrer Ponmgal Vandhal will hit the Over-The-Top (OTT) platform, Amazon Prime, directly on May 29, 2020. The film helmed by debutant JJ Fredrick‘s and bankrolled by actor Suriya’s 2D Entertainment and co-produced by Rajsekar Karpoorasundarapandian was to hit theatres on March 27 but was postponed due to coronavirus outbreak, that has caused the shutting down of theatres.
The announcement came on Friday morning from the digital platform, Amazon Prime.
Delay in justice is injustice ⚖️#PonmagalVandhal releasing 29th May! #PonmagalVandhalOnPrime #WorldPremiereOnPrime@Suriya_offl #Jyotika @fredrickjj @rparthiepan @rajsekarpandian #Thiyagarajan #Pandiarajan #PratapPothen @2D_ENTPVTLTD @SakthiFilmFctry @SonyMusicSouth pic.twitter.com/AXGuTFRpNL
— amazon prime video IN (@PrimeVideoIN) May 15, 2020
Last month, news that the film will hit OTT directly did the rounds, although no official announcement had been made. Reports that the film made on a Rs. 4-crore budget was sold to the digital platform for a sum of Rs. 9 crores, becoming one of the first films to book high profits through the digital medium were also doing the rounds.
In response, the General Secretary of the Tamil Nadu Theatre and Multiplex Owners Association, R Panneer Selvam, announced that his association has decided to not release any film involving actor Suriya or his home production banner 2D Entertainment hereafter.
The association reportedly contacted the production house to confirm if the plans of direct release were true and to appeal for a theatrical release prior to a digital release. Suriya’s 2D Entertainment while confirming the release of the film on OTT, had reportedly refused to comply with the request made by the theatres association. This left members furious.
The General Secretary of the #TamilNadu Theatre and Multiplex Owners Association, R Panneer Selvam, has announced that their association has decided to not release any film involving actor #Suriya or his home production banner #2DEntertainment hereafter.#PonMagalVandhal pic.twitter.com/FQtHMzkhKF
— Silverscreen.in (@silverscreenin) April 24, 2020
Supporting the decision taken by the makers of Ponmagal Vandhal, a group of 30+ producers including Bharathiraja, KE Gnanavel Raja, TG Thyagarajan, T Siva, Chithra Lakshmanan, YNOT S Sashikanth, G Dhananjayan, SR Prabhu, Rajasekar Pandian (co-producer of Ponmagal Vandhal), JSK Sathish Kumar, CV Kumar, Suresh Kamatchi, Manobala, Subbu Panchu, Radha Ravi, and Auraa Cinemas Mahesh, put out a statement appealing for cooperation of all stakeholders.
A statement from 30+ film producers supporting the direct release of small and medium budget films on the #OTT platform.
They have also requested all film related associations to extend their cooperation and to not take decisions that would hamper the business of any producer. pic.twitter.com/7gbytMGtDq
— Silverscreen.in (@silverscreenin) April 26, 2020
Ponmagal Vandhal is touted to be a thriller and is reportedly about Jyotika’s character’s revenge on the perpetrators of some wrongdoing. The film also features Thiyagarajan, K Bhagyaraj, R Parthiepan, Pandiyarajan, and Prathap Pothen in important roles. Govind Vasantha is the music director and has Ramji on camera, Ruben on the edit, and Amaran helming art. Poornima has handled costumes for the film.
The songs of the film are being launched online, after the audio launch of the film was cancelled. ‘Vaa Chellam’ by Brinda Sivakumar, ‘Vaan Thooralgal’ by Chinmayi, and ‘Kalaigiradhey Kanave’ by Govind Vasantha have dropped so far.
Listen to the most recent ‘Kalaigiradhey Kanave’ here: