Jyotika who was last seen in Jeethu Joseph‘s Thambi will next feature in Ponmagal Vandhal, debutant JJ Fredrick‘s film that is due for release. The film that has been bankrolled by actor Suriya’s 2D Entertainment and co-produced by Rajsekar Karpoorasundarapandian was to hit the screens on March 27, and was postponed due to coronavirus outbreak, that has caused the shutting down of theatres.
Lately, rumours had been rife that the film would see a direct Over-The-Top (OTT) release on Amazon Prime Video in May without hitting theatres after the lockdown. The film made on a 4-crore budget is believed to have been sold to the digital platform for a sum of Rs. 9 crores, becoming one of the few films to book high profits through the digital medium. Although, there is no official confirmation about the release from the producer yet.
— LetsOTT GLOBAL (@LetsOTT) April 24, 2020
On Friday, The General Secretary of the Tamil Nadu Theatre and Multiplex Owners Association, R Panneer Selvam, announced that their association has decided to not release any film involving actor Suriya or his home production banner 2D Entertainment hereafter.
The association had reportedly contacted the production house to confirm whether the rumours were true and to appeal for a theatre release prior to hitting the digital medium in order to not affect the lives of theatre owners. Suriya’s 2D Entertainment while confirming the release of the film on OTT, has reportedly refused to comply with the request made by the theatres association. This has left members furious.
The General Secretary of the #TamilNadu Theatre and Multiplex Owners Association, R Panneer Selvam, has announced that their association has decided to not release any film involving actor #Suriya or his home production banner #2DEntertainment hereafter.#PonMagalVandhal pic.twitter.com/FQtHMzkhKF
— Silverscreen.in (@silverscreenin) April 24, 2020
Suriya and his 2D Entertainment are yet to respond to the video put out by the Tamil Nadu Theatre and Multiplex Owners Association. The release of the film on the OTT platform has gone down well with certain fans while also garnering opposition from others.
lockdown ku aprm neraya periya padam vara poguthu….apa intha maari chinna padathuku theatres kedaikirathu kastam….so intha maari online streaming nala neraya low budget movies safe aagikalam👍@Suriya_offl nalla move..ivana paathu inu neraya per varuvanga👍
— Nανeeͷ (@navnsays) April 25, 2020
#PonMagalVandhal திரைப்படம் @PrimeVideoIN வெளியாக இருக்கும் செய்தி மகிழ்ச்சி சிறப்பு வாழ்த்துகள் @2D_ENTPVTLTD @Suriya_offl பட தயாரிப்பும் ஒரு வியாபாரம் அதில் தொழில் சுதந்திரம் தேவை எப்படி வியாபாரம் செய்ய வேண்டும் எண்பது
தயாரிப்பாளரின் முடிவே #wesupport pic.twitter.com/BcNaJWvtkE
— 🅰🅽🅹🅰🅰🅽 ˢᵁᴿᵞᴬ (@SkAnjaan) April 25, 2020
Will he do same with #SooraraiPotttru?? .. actually u guys killing the theatre business. With out theatre release movie experience will be a mega serial..
— vasanth (@vashuuuu) April 24, 2020
— Kaliyappan. P (@KaliyappanP4) April 24, 2020
Ponmagal Vandhal is touted to be a thriller and is reportedly about Jyotika’s character’s revenge on the perpetrators of some wrongdoing. The film also features Thiyagarajan, K Bhagyaraj, R Parthieban, Pandiyarajan, and Prathap Pothen in important roles. Govind Vasantha is the music director, and has Ramji on camera, Ruben on the edit, and Amaran helming art. Poornima has handled costumes for the film.
The songs of the film are being launched online, after the audio launch of the film was cancelled. ‘Vaa Chellam’ by Brinda Sivakumar, ‘Vaan Thooralgal’ by Chinmayi, and ‘Kalaigiradhey Kanave’ by Govind Vasantha have dropped so far.
Listen to the most recent ‘Kalaigiradhey Kanave’ here:
Recently, the Ponmagal Vandhal star was also mired in controversy about a statement she had made at the JFW Movie Awards 2020 function that took place a while ago. The star was attacked by a section of the right wing for her statement on how funds must also be channelled to schools and hospitals for their development just as people spend them on temples.