Television channels cannot air advertisements selling and promoting condoms between 6 AM and 10 PM, according to the latest diktat of the Information and Broadcasting Ministry.
Referring to the Cable Television Networks Rules 1994, the ministry advisory stated: “All TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children. Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements.”
The National Commission for Protection of Child Rights (NCPCR) have welcomed the move.
The government order obviously garnered attention on social media. Here are some Twitter reactions:
Condom ads are the same as Katrina Kaif trying to eat the fuck out of a mango for a soft drink ad or a deodorant perpetrating bullshit about women’s sexual responses. If guidelines have to be issued, they should be on type of content. Not the brand or product.
— Cattywampuss. (@meownologue) December 12, 2017
Awareness is too mainstream. Hence, ban #CondomAds ✋? Great decision to protect our Indian culture.
— Danish Sait (@DanishSait) December 12, 2017
Happy to not have condom ads between 6pm and 10pm if you actually told our kids about condoms everyday from 8am till 3pm in school. Deal?
— Vir Das (@thevirdas) December 12, 2017
— Kanika Mahajan (@KMahajan108) December 12, 2017
THANK GOD they’re banning those IDIOTIC conadum ads on TV. Just imagine how embarrassing it’ll be for me to explain what a canduome is to my kids. Because even I don’t know what a candom is our Bio teacher, Mrs. Gill, finished the entire reproduction chapter in under 5 minutes.
— Akshar (@AksharPathak) December 12, 2017