Ranveer Singh Launches Music Label #IncInk, AR Rahman Wants To Join

Ranveer Singh launched his ‘passion project,’ #IncInk, an independent music record label aimed at promoting music talents throughout the country yesterday. And AR Rahman is excited about the idea and wants to sign up.

The label has been created in collaboration with filmmaker Navzar Eranee and DJ Cheetah.

According to HT, the music label is aimed at discovering future superstars of music in India and providing them with an international platform. It has planned to start with a bunch of hip-hop artists as they were the ‘real poets of this generation.’

“We are first starting with launching some really raw, immensely talented, new rap and hip-hop artists who we believe will be the next superstars of the scene. Rap and hip-hop are the biggest things happening in Indian music today. This poetry is speaking of a revolution, it is speaking of how India is protesting against class structures, injustice, and social atrocities. It is the voice of India, from the country’s streets that you just can’t ignore anymore. Hindustani rap/hip-hop is telling our nation’s story and reality and we, at IncInk, want to bring out the real poets of our generation,” Ranveer Singh was quoted in a statement.

While the first song, Zeher, is due for launch on Friday, the first three artists to be launched will be Kaambhari, Spitfire and SlowCheeta. “The first three exceptional talents being launched are Kaam Bhaari (who has sung Zeher), SlowCheeta and Spitfire and I’m a huge fan of their music. We intend to sign and promote more artists, who are exploring various genres, in the days to come and showcase their music to India and the world,” Singh said.

Singh’s announcement of his music label was met with positive response from the film fraternity. His wife Deepika Padukone, Gully Boy co-star Alia Bhatt and Arjun Kapoor with whom he shared the screen in Gunday congratulated the actor.

Oscar-winning composer AR Rahman also congratulated the actor on his new endeavour. AR Rahman also expressed a desire to sign up to the service.