Tamil Nadu Film Producers Council President, Vishal Krishna, has announced a reward of Rs 1 lakh to those who report on piracy in theatres, writes the Deccan Chronicle. The actor had reportedly said this at the audio launch of Yuvan-Shraviya movie, Vilayaatu Aarambam.
“In order to curb piracy, the council has taken this decision recently. If anyone helps us nab those who shoot films with a camera or a mobile phone at a theatre and inform the management, they will be rewarded Rs 1 lakh by the council,” he said.
This announcement comes soon after Vishal and the TFPC urged producers to charge a certain fee for a film’s promotional material as the TFPC hoped to “bring back honour and value” for their content through the method.
Currently, trailers, video songs, promotional clips and teasers are typically released on YouTube, following which they are then made available to television channels for free. The current TFPC office bearers are now looking to put in place a revenue model for promotional content offered to television channels.
Vishal had also recently received flak for insisting that movie reviews should be uploaded three days after a film’s release as they “hurt” a film’s collections. Speaking at the audio launch of Neruppu Da, Vishal said, “I would like to request you (media) to not review movies on the day of release. I understand journalism requires freedom of expression. That is why I am requesting you, as a fellow human being, to refrain from reviewing movies for at least three days.”
Read: Vishal’s Comments Can Wait; Let’s Talk About Paid Media
Last week, a complaint was reportedly filed against eleven members of the TFPC, including President Vishal Krishna, Gautham Menon, producer KE Gnanavelraja and actor Prakash Raj. According to the complaint, Vishal, GVM, Prakash Raj and a few others had entered the office of the Tamil Film Producers Cooperative Housing Society, and taken documents without permission. No one from the TFPC has commented on this yet.