Producer Sakthivel of Studio Green, at the audio launch of V, stated that their recently released film Trisha Illana Nayanthara has become a super hit, despite zero promotions.
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“A couple of years back, there was a trend of spending an amount close to production house for promotions. But, recently, this trend was reversed when low budget films were welcomed by our audience. In recent times, several movies have proved to fare well at the box office by allocating a small budget or zero budget for promotions. Director Adhik Ravichandran’s Trisha Illana Nayanthara belongs to that category. I hope Kutram Kadithal which is also releasing tomorrow will join the list”, he said.
Studio Green has had a successful run on production and distributional front in the past year. In 2015, they distributed some of the most commercially successful films of the year – Darling, Oh Kadhal Kanmani, 36 Vayadhinile, Indru Netru Naalai, Baahubali, Uttama Villain and Trisha Illana Nayanthara.