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BTS’ BE (Deluxe Edition) Album Launch: A New Normal in Single Life Goes On

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Popular South Korean boy band BTS launched its newest album BE (Deluxe Edition) on Friday. The music video of the album’s lead single Life Goes On was also released.

The album, according to BTS, expresses their “mixed feelings” during the pandemic time, and the “fear and anxiety mingled with the determination to overcome all this”. The song, Life Goes On, aims to “[speak] on behalf of everyone stuck in the new normality brought on by COVID-19″. The video is set in a post-pandemic world, with band members carrying on their morning routine in a seemingly deserted and aloof environment. By the end, as they spend time together indoors, the BTS members are seen performing in a stadium without an audience. All this is captured in a black and white filter.

Following a live-streaming countdown, the nearly four-minute-long video premiered on the Big Hit Entertainment’s YouTube channel. It has been directed by band member Jeon Jung Kook.

In an interview with Rolling Stone India earlier this month, when band member Jimin was asked about the pandemic’s impact on the artistic process of the album, he said, “The pandemic unexpectedly put a lot of our original plans to a halt. However, it provided us an opportunity to step back and focus on ourselves as well as our music. We reflected the emotions that we felt during this unprecedented period into this album. We were also able to take a step further by taking roles in overall production, such as concept development, composition, and visual design.”

On August 21, the band had released Dynamite from the BE album, its first entirely English song. Dynamite topped the US Billboard charts.

Earlier in April, the band was scheduled to begin the concert tour of their fourth Korean studio album Map of the Soul:7. The tour was subsequently postponed due to the ongoing Covid-19 pandemic.

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