Apple launched its iPhone 13 and iPhone 13 Pro series on Tuesday and Twitter was abuzz after a tune similar to the popular Hindi song Dum Maro Dum was played in the promo video of the new phone.
The promo video of the new Apple phone shows a man delivering items around a city against all odds. The phone advertisement however grabbed more attention from Indians on Twitter when they recognised that the tune playing in the background sounded like Dum Maro Dum. However, the song that is actually used in the ad is Work All Day by Footsie, which samples the 1971 Hindi hit.
The popular song from the film Hare Rama Hare Krishna featured actors Zeenat Aman and Dev Anand. Released originally in 1971, Dum Maro Dum was composed by RD Burman and sung by Asha Bhosle. Besides Aman and Anand, Mumtaz also starred in the film.
Aman expressed her excitement over the tune being featured in the advertisement. The actor told The Times of India that it was such an exhilarating feeling to learn that the 1971 music of Hare Rama Hare Krishna, her debut film, was still so relevant and resonating.
“The film was shot in Kathmandu and frankly, when I heard this song for the first time, I loved it but surely didn’t expect it to become such a mammoth chartbuster,” she further told the daily.
Filmmaker Ken Ghosh was among those struck by tune in the ad. He wrote on Twitter, “Did I just hear a Dum Maro Dum inspired tune at the iPhone launch?”
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A Twitter user mentioned how everyone was thrilled by the global recognition for the song. “Dum Maaro Dum song featuring in Apple event. All of a sudden people are OMG Bollywood song has got global recognition. Think they don’t even need a Grammy now.”
Another Twitter user pointed out that the prelude music of Dum Maro Dum is also part of another song, Work all day by Footsie. “Dum Maro Dum song used in Apple iPhone 13 launch event is part of another song Work All Day by Footsie. But the artist has undoubtedly used the iconic Hindi tune,” he wrote, sharing the song on Twitter.