Telugu OTT platform aha is all to release 28 new kids movies (in Telugu) that will exclusively feature on the app as a part of its new offering ‘ahaKids – Pillala Rajyam’.
“This is the entertainment platform’s first step in becoming a complete living room experience with content that specifically caters to the age group of 2-11. aha has joined hands with Rajiv Chilaka of Green Gold Animation, one of the leading kids content creators in India, to bring popular children’s films to its ever-growing audience base,” according to a statement from the OTT platform.
As a part of this initiative, exclusive Telugu digital rights of 28 kids’ films that include Chhota Bheem, Mighty Raju and other popular films have been acquired by the platform, where they will be available to premium customers from May 22.
The app has a parental control feature, which makes it a safe app for parents and will help them screen the content their children watch. Producer Allu Arvind, one of the promoters of aha said, “The addition of a huge number of kids’ films to the library is a step towards responsible home-grown entertainment for kids, especially in times when they get a lot more screen time than usual. Parents can happily let their kids enter the ultimate Pillala Rajyam, no holds barred.”
Rajiv Chilaka, CEO, Green Gold Animation, said, “It’s really exciting to be taking all this content to Telugu kids in association with aha. Keeping in mind the 100% Telugu motto of the platform, we are glad that children will have some engaging home-grown entertainment to look forward to.”