Netflix has gone past the 200 million subscriber mark and managed to draw in 37 million paid subscriber in 2020. In a statement to shareholders, the streaming platform said that in the fourth quarter of 2020, it added 8.51 million paid streaming subscribers, about 2.5 million more than expected, to stand at 203.7 million worldwide at the end of the year.
“Since the start of 2018, our paid memberships have risen from 111m to 204m and our average revenue per membership has grown from $9.88 to $11.02, despite significant F/X (Foreign Exchange) headwinds,” the statement read.
The company also claimed that it occupied nine out of the top 10 spots on Google Trends’ list of most-searched-for television shows. Netflix original shows, like Tiger King, Money Heist, and Cobra Kai, topped the list.
While the OTT giant recently announced that it will release at least one new film every week in 2021, the statement said that it had over 500 titles in post-production stage or which were set to launch. “With over 500 post-production in post-production or preparing to launch on our service and plans to release at least one new original film every week in 2021 with extraordinary talent, we’re confident we’ll continue to have a great content offering for our members,” the company said.
The company also teased news for Bridgerton fans, saying that the series “has proven immensely popular and we’ll have some exciting news about Bridgerton later this week,” hinting at a second season of the popular period drama set in the Regency era of England.
It mentioned that the fourth season of The Crown “was the biggest season so far and drove new watchers of prior seasons”. “In its first 28 days, more member households chose to watch season four of The Crown than each of the prior seasons, helping to grow the number of member households that have chosen to watch this series to over 100m since its initial launch.”
In the company’s Q4 investor interview on Tuesday, it was announced that a feature like “shuffle play” will be introduced to customers worldwide this year. “Our members can basically indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play,” said COO and chief product officer Greg Peters.