The trailer of Sriya Reddy starrer Andava Kaanom released on 16 August. Helmed by C Velmathi, an erstwhile assistant of Suseenthiran, it has been bankrolled by J Sathish Kumar under his JSK Film Corporation banner. The film will directly hit the producer’s homegrown OTT app JSK Prime Media.
A swift census of Pudupatti village is taken by the narrator whilst expressing his disappointment of only a few young girls in the village as against a large number of boys and the weird ratio of twice as many women to the number of men, owing to their extramarital affairs. We’re then shown a furious Sriya along with the other aggressive men and women of the village and a bleeding couple possibly trying to find out where the ‘Anda’ from Sriya’s house went missing.
Actor Suriya Sivakumar took to Twitter to release the trailer.
— Suriya Sivakumar (@Suriya_offl) August 16, 2020
The film based on real-life incidents that happened near Theni. The comedy-drama also features Vinod Munna, Arun Brother, Naveena, and Ilaiyaraaja in prominent roles with several other newcomers. Reportedly a rural women-centric film, Andava Kaanom has PV Shankar on camera, Asvamitra on music, Sathyaraj Natrajan on edit, and AK Muthu on art. Lyrics have been penned by Mathurakavi.
The film which was to see a release in 2018, will be available for streaming on the JSK Prime Media app from 28 August. It would be the first film to stream on the app, following which Arun Vijay starrer Vaa Deal and Priyanka Upendra starrer Mummy Save Me will stream on the OTT platform.
JSK Prime Media, an all-in-one app, allows viewers to watch the film through the pay-per-view option for a nominal fee of Rs. 100. Earlier, Thirukumaran Entertainment‘s CV Kumar had launched a similar pay-per-view app called Regal Talkies and has been releasing independent feature films, shorts, and documentaries on it.
JSK Prime Media also includes daily news and a weekly magazine, religious content and benefits for various zodiacs, cooking, fashion, and beauty content, medicine and Ayurveda, short stories and educational content, cinema news, direct OTT releases, songs and comedy content. The app will be available soon on the Google Play Store, App Store, Windows Store, and Amazon Fire TV.
#JSKPrimeMedia Digital App is Launching Soon! An All In One App focusing on Exclusive Movies across All Digital Platforms. Also incorporating our Weekly Magazines, News & much more!
— JSK Prime Media (@JskPrime) April 24, 2020
Until the app launches, JSK Film Corporation has been recycling old films and releasing them on their official YouTube channel. The films include Rajinikanth starrer Kazhugu and Murali starrer Namma Veetu Kalyanam. The banner has also put out a poster inviting college students from the 234 constituencies in Tamil Nadu to write for their weekly magazine ‘Tamizhaga Arasiyal’.
JSK Film Corporation is also reportedly commissioning three big films, the details of which will be revealed soon. Watch the Andava Kaanom trailer here. The film’s jukebox is also available for listening.