Amazon launched the Prime Video Channels service in India on Friday. This will provide Prime members the option of add-on subscriptions to popular OTT services, whose content can then be streamed via the Amazon Prime Video app and website.
Eight content providers, namely Discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV, will be available to the subscribers of Amazon Prime Video as part of the new service.
“As content choices explode, a single interface for discovery, streaming and payments, is a key need for customers and we aim to solve for this with the launch of Prime Video Channels,” Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video, said in a statement.
This marks the first video entertainment marketplace in India that will enable users to access additional streaming libraries in one place, without having to create separate accounts for each subscription.
With this collaboration, Amazon Prime Video has added close to 10,000 titles to its existing library of films and shows. And the platform has expanded its regional language libraries significantly with the inclusion of the all-Bengali service Hoichoi, and manoramaMAX, a platform that exclusively provides Malayalam language content.
While the pricing of some of the OTT services continue to remain same as their independent subscription plans, others have offered a discount rate because of the collaboration.
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Discovery+, whose content spans over 55 sub-genres, including science, adventure, food and lifestyle, offers a discounted annual plan priced at Rs 299 for Prime members. Its regular plan costs Rs 399/year. DocuBay, that specialises in various documentaries from across the world, is priced at Rs 499/year, against its usual yearly plan of Rs 999. Eros Now offers an annual subscription at Rs 299, as compared to its regular Rs 399/year plan.
MUBI, the curated cinema service, is also offering an introductory discount to Prime subscribers and has priced its annual rate at Rs 1,999. The regular annual plan costs Rs 3,500.
Meanwhile, OTT services such as manoramaMAX, Hoichoi and Lionsgate Play are priced at their regular annual rates of Rs. 699, Rs 599, and Rs 699, respectively.