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Ahead Of ‘Thala’ Ajith’s Birthday, Boney Kapoor Puts Out A Statement; No PR Activity For Any Films From His Side

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Nerkonda Paarvai Movie Stills Starring Ajith Kumar

The constant need for updates from big stars’ films, especially those of actors Ajith and Vijay, is by now a common occurrence in the Tamil film industry. Fans trend to start a hashtag on Twitter, comment on every post of the production house or the cast and crew of the film, or jump to their own baseless conclusions with the titbits they gather. If the lead actor’s birthday is approaching, then fans go haywire with tweets, repeated posts of common DPs (Display profiles), video and poster tributes, and queries about the film on social media.

Likewise, with actor Ajith’s birthday approaching, fans have already begun celebrations by trending the hashtag ‘Valimai’, his upcoming film with director H Vinoth, bankrolled by Boney Kapoor‘s Bay View Projects and Zee Studios, among several other hashtags.

While Boney Kapoor refrained from responding to fans all these days, on Thursday morning the director put out a statement announcing that his production house will not engage in any promotional activity until the coronavirus pandemic comes to an end. Though the statement, put out in Tamil, Hindi, Telugu, and English was meant for all three of his upcoming films – Maidaan, Vakeel Saab and Valimaiit was quite obvious who it was aimed for.

While the statement has left fans slightly disappointed, it hasn’t dampened the spirits of those who have been awaiting the actor’s birthday for more than a week. They had earlier brought in about 14 celebrities from the industry including Hansika Motwani, Yashika Aannand, and Shanthanu Bhagyaraj to release the ‘Common DP’ for the big day and have replaced all of their profile pictures with the photo.

Recently, the actor had also announced that he does not want any celebrations on his birthday. Adhering to his words, fans have decided to limit their celebrations to social media only.

Valimai marks the 60th film of ‘Thala’ as fans fondly call him. It is the second collaboration of the actor-producer-director after the 2019 drama hit Nerkonda Paarvai, the official remake of Aniruddha Roy Chowdhury‘s PinkThe team recently completed the second schedule of the film before the lockdown where the star is believed to have been injuried after a stunt sequence. They will next head to Hyderabad for the third schedule.

Recently, rumours were rife that Yami Gautam will be seen playing the female lead in the film. Although, there is no official confirmation yet.

Ajith Kumar will be seen donning the cop uniform in Valimai once again after Gautham Menon’s Yennai Arindhaal. It is reported that the actor will have a makeover and will not sport his now famous salt and pepper hairdo. The movie will have music by Yuvan Shankar Raja and cinematography by Nirav Shah.

The film is set to hit screens for Diwali, 2020.

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