As part of the collaboration, the OTT giant is set to stream NGE’s upcoming films, soon after their respective theatrical releases. NGE’s upcoming line-up includes titles such as the Varun Dhawan-starrer Bawaal; Shah Rukh Khan’s Sanki; Baaghi 4, led by actor Tiger Shroff; and a yet-to-be titled project featuring Kartik Aaryan.
In addition to being streamed, the films will also be available to rent on the streaming platform for all Amazon Prime subscribers via an ‘Early Access Rental’ window.
Speaking about the collaboration with the streaming giant, Sajid Nadiadwala, NGE’s Managing Director, said, “We have been entertaining the audience for the last 70 years with our movies, and today it’s a new era in cinema and entertainment with OTT spaces becoming such an integral part of our lives. In Prime Video, we believe we have found a partner that not only shares our vision of offering immersive cinematic experiences, but also provides the global distribution of the best stories from the Indian entertainment ecosystem.”
“This collaboration marks NGE’s first-ever, worldwide exclusive, multi-film, multi-year deal with Prime Video. As the world of storytelling evolves across genres, I believe this association will pave the way for more collaborations between the two brands to follow,” he added.
Manish Menghani, Director of Content Licensing, Amazon Prime Video India, said, “By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers’ screens worldwide. I am certain that this slate of much-anticipated movies will prove to be an absolute delight for our consumers.”