Actor Dhanush has been asked to apologise for endorsing a Tata Sky DTH advertisement by the Tamil Nadu Cable Operators’ General Welfare Association. In the advertisement, Dhanush promotes Tata Sky through the message that while cable operators charge a lump sum, consumers only need to pay Tata Sky on the days they watch television.
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To condemn Dhanush’s involvement in the advertisement, the Tamil Nadu Cable Operators’ General Welfare Association recently met Nasser, president of the South Indian Film Artistes’ Association. G Dhamodharan, State general secretary of the Association, has asked Dhanush to apologise to the cable operators. The association and its members also threatened to hold a protest in front his residence if Dhanush didn’t apologise. Further, G Dhamodharan has also request a ban on the advertisement. In a statement, G Dhamodharan said he was hopeful that Nasser and the Council would take action against Dhanush for being a part of the promotional campaign.
Earlier this year, Dhanush had faced protests from youth-led organisations for excessive smoking scenes in his film Maari.