Following the underwhelming box-office performance after its initial release, Cheran’s Thirumanam– Sila Thiruthangaludan is gearing up for a re-release on April 12.
According to ToI, a press release issued by the makers stated that the movie, despite garnering a positive word of mouth from the viewers, failed at the box office because it was the exam season during the time of its release on March 1.
“Thirumanam, which released during the beginning of March received good reviews from the audience for its good story and screenplay. The film couldn’t be released in more screens due to the shortage of screens available at that time and release time had students appearing for board examinations, so people couldn’t come in big numbers to watch the film,” it read.
The makers now plan to re-release the film in 75 theatres across the state at the behest of the public. In the past, movies like Chithiram Pesuthadi has turned out to become successful after re-release.
Thirumanam features Umapathy Ramaiah, Kavya Suresh, Suganya, Thambi Ramaiah, M.S.Bhaskar, Jayaprakash, Manobala and Bala Saravanan. The movie, a commentary on the institution of marriage in the country, is told through the context of a prospective wedding. Umapathy Ramaiah and Kavya Suresh played the bride and groom while Suganya and Cheran played their brother and sister respectively.
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Speaking about the film at its launch, Cheran said, “The film reflects the life of common people and how money plays an important role and how a cash crunch affects their life.”
Thirumanam – Sila Thiruthangaludan is produced by Premnath Chidambaram under the banner Preniss International, marking his debut as a producer. The music for the film is composed by Siddharth Vipin, who previously worked with Cheran in JK Enum Nanbanin Vaazhkai, while the lyrics for the songs are by Yugabharathi, Lalithanand and Cheran. The cinematography for the film is by Rajesh Yadav of Chennai 600028 II-fame, and Ponnuvel Dhamodaran takes care of the editing.