The makers of Jab Harry met Sejal will launch the second song from the film – ‘Beech Beech Mein’ – while pub hopping. The two lead actors, Shah Rukh Khan and Anushka Sharma, will head to various clubs in Mumbai and launch the new song, a rather innovative way to market it.
SRK also tweeted:
For those happy moments…& relationships…which r fun cos they r not complete…sort of #BeechBeechMein Tomorrow. pic.twitter.com/dPzDTYlrMl
— Shah Rukh Khan (@iamsrk) July 2, 2017
The team is scheduled to head to various clubs tonight, right from South Mumbai to the suburbs. The previous song from the film – ‘Radha’ – was also launched using another marketing strategy – the team got in touch with girls named Sejal. The film also launched various 30-second mini trailers, similar to what Meri Pyaari Bindu makers did prior to the film’s release.
Jab Harry Met Sejal is a romantic drama with most of the shooting taking place in Prague, Amsterdam, Lisbon, and Budapest. Incidentally, the film marks the two lead actors’ third collaboration, after Anushka’s debut film Rab Ne Bana Di Jodi (2008) and Jab Tak Hai Jaan (2012).
The film is scheduled to release on August 4.
Watch the latest mini trailer here:
