Producer G Dhananjayan lashed out at the producers and distributors of big budget films and tweeted that these films are eating into the market share of smaller films. He added that small budget films fight for movie shows as most of the screens are often occupied by the big budget films.
The producer, who is backing Jyothika’s Kaatrin Mozhi, tweeted recently:
"The World has enough for everyone's NEED, but not enough for everyone's GREED." Mahatma Gandhi. 'Live & Let Live' policy is spoken by many in film industry but rarely followed. Only I/My film should be screened& succeed is followed by most is the issue of industry. Sad but true!
— Dhananjayan BOFTA (@Dhananjayang) September 12, 2018
He also tweeted that several small budget films, scheduled to release on September 21 and 28, are competing with big budget films and pointed out that it’s not a level playing field.
ஒரு பெரிய படம் மட்டுமே ரிலீஸ் ஆகும் இந்த வாரம், இன்னொரு ஓரளவு எதிர்பார்ப்பு உள்ள சிறிய பட்ஜெட் படத்திற்கு மல்டிபிளக்ஸ்ல ஷோ வாங்க கஷ்டமா இருக்கு. இந்த லட்சணத்தில செப்டம்பர் 21, 28 தேதிகளில பெரிய படங்களுடன், வரவிருக்கும் சிறிய பட்ஜெட் படங்களுக்கு ஷோ எப்படி கிடைக்கப் போகுது? தெரிலே!
— Dhananjayan BOFTA (@Dhananjayang) September 12, 2018
It should be noted that Dhananjayan is the distributor of the Samantha Akkineni-starrer, U Turn, directed by Pawan Kumar. The film, made on a moderate budget, competes with Sivakarthikeyan’s Seema Raja. Both the films released on Ganesh Chaturthi.
Dhananjayan told Silverscreen, “Makers of small budget films come under tremendous pressure especially when the bigger films book all the screens. There are 1,000 screens, they don’t have to occupy each and every one of them. For example, in towns like Cuddalore, you don’t need three screens for the same film. Instead of saying that all the screens should have my film, they can have two and one can be allotted to a smaller film. Saying that all shows and screens should be ‘mine’ is not a fair game. Saying that only my film should run in the city is like a monopolistic attitude.”
Saying that it is challenging for producers to survive the situation, he added, “Many films don’t stand a chance against this monopoly. That’s the reason why I have tweeted. The person who releases the film will have command over the theaters and he will dictate the terms. Nobody can survive if this attitude of greed persists.”
Meanwhile, post-production work on Kaatrin Mozhi is in its final leg. It has a total run time of 140 minutes. “The film is slated to release on October 18. If there is any issue, we will take a call accordingly.”
#KaatrinMozhi final edit locked by Dir.#Radhamohan sir with @Cinemainmygenes today. Total length around 140 minutes. BGM work started by @imkaashif …final leg of post Production to get ready for release. Thank you team for the timely completion. Excited & looking forward??? pic.twitter.com/whEhe1rtV9
— Dhananjayan BOFTA (@Dhananjayang) September 12, 2018