Sharing a link to the video, XB Film Creators tweeted, “One #Master. One #Rockstar. Always together! Happy B’day @anirudhofficial” Quit Pannuda is a moralistic song about quitting alcoholism. The lyrical video features video clips of Anirudh singing, stitched together with photos of a sombre Vijay holding a glass of liquor.
On Thursday, Kanagaraj took to Twitter and announced the release of the song. He wrote, “UPDATE! Rockstar’s birthday special. Smiling face with smiling eyes #QuitPannuda.” Ravichander also shared his excitement and tweeted, “What a bday gift from dearest team #Master #QuitPannuda.” Soon after the announcement, #QuitPannuda began to trend on the micro-blogging website nationwide.
Master stars Vijay, Malavika Mohanan and Vijay Sethupathi in lead roles. While Sethupathi plays the antagonist, it is reported that Vijay’s role would be a professor. The film also features several others including, Andrea Jeremiah, Nasser, Rajesh, Kaithi fame Dheena, Mahanadi Shankar, Sathish K, Lallu, 96 fame Gouri G Kishan, VJ Ramya, Arjun Das, Praveen Kumar, Nagendra Prasad, Shanthnu Bhagyaraj, Lintu Rony, Mathew Varghese, Sunil Reddy, Srinath, Prem Kumar, Ramesh Thilak, Sai Dheena, Soundarya Nandakumar, Chetan, Azhagam Perumal, Brigida Saga, Sanjeev, and Sriman.
The film’s cinematography is being handled by Sathyan Sooryan and Philomin Raj is the editor. Rathna Kumar has penned additional screenplay and Stunt Silva is in charge of the stunts.
Master was slated to release in 2020 but has been postponed due to the Covid-19 pandemic.