Radhe Shyam, the romantic period drama starring Prabhas and Pooja Hegde, which released in theatres on Friday, has collected Rs 64 crore (gross) worldwide on its first day, says Anupam Reddy, Secretary of the Telangana State Film Chamber of Commerce.
“In Andhra Pradesh, the share (to producer) is Rs 15 crore and the gross is Rs 23 crore. In Telangana, the share is Rs 10.50 crore and the gross is Rs 37 crore,” adds Reddy, who is also the owner of Hyderabad’s Sudha Theatre.
Written and directed by Radha Krishna Kumar, Radhe Shyam is produced by the UV Creations and T-Series production banners, and presented by Krishnam Raju under Gopi Krishna Movies. Set against the backdrop of 1970s Europe, the film features Prabhas as a palmist. Made in Telugu, it was also released in Hindi and Tamil, among other languages.
Balgovind Raj Tadla, Secretary of the Greater Telangana Exhibitors Association, says the reception for Radhe Shyam is very good in both Telangana and AP. “It is running housefull in most of the theatres on day 2 as well and the bookings are good. Though there are talks that it is not a mass film, the response has been good and it is drawing the crowds to theatres, just like Bheemla Nayak did in the past two weeks. Radhe Shyam is bringing in a varied audience, people of all classes as well as women and family audiences,” he adds.
Tadla, a partner at Sudharshan 35mm and Devi 70mm single-screen theatres in Hyderabad, adds that they are currently playing Etharkkum Thunindhavan and Radhe Shyam and will continue to screen these films until the release of RRR on March 25.
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Reddy notes that Bheemla Nayak is also still running in several theatres in Telangana as it is headlined by Pawan Kalyan. “However, we have allocated the majority of theatres to Radhe Shyam. A few screens are also playing Gangubai Kathiawadi and Etharkkum Thunindhavan,” he tells us.
Notably, Radhe Shyam is the first Telugu film to release after Andhra Pradesh government announced the revised ticket prices and allowed cinema halls to run five shows.
Tadla feels the five-show permission is especially helpful. “The memory of people is getting shorter and some may not remember about a movie five days later. The extra shows allow more people to watch the film,” he says.