On Wednesday, Gaurav Gulati, a lawyer, filed a complaint with the National Commission for Women (NCW) against Bollywood actor Ranveer Singh and retailer Jack & Jones for a sexist advertisement.
In the ad Ranveer is seen carrying a woman on his shoulders on his way out of work. The punchline for this rather controversial ad is: “Don’t hold back. Take your work home.”
In his complaint, Gulati said, “I have seen an advertisement hoarding of Jack & Jones company on social media and some online news reports in which famous Bollywood actor Ranveer Singh could be seen posing slinging a woman on his shoulder, suggesting that women are nothing more than objects. There is a punch line by the side that says ‘Do Not Hold Back, Take Your Work Home’. Such statements are derogatory to women and show how a famous actor can do such cheap and mean acts for the sake of money. It is violation of gender equality and as being outrageous to women’s dignity.”
Ranveer Singh had earlier apologised for the ad after it drew flak from many individuals. In a statement, he said, “It was important to give the brand creative freedom while designing their campaign, but I guess we got it wrong on one of those billboards and I’m sorry this happened but it’s a thing of the past. We rectified it immediately by having that hoarding taken down ASAP from everywhere over 30 cities overnight. I treat all women with the utmost respect both professionally and personally and would never do anything to disrespect them.”
The actor is awaiting the release of his next film Befikre, directed by Aditya Chopra co starring Vaani Kapoor. The film is set to release on the 9th of December. Following which, he will join the sets of Sanjay Leela Bhansali’s Padmavati, where he will play the role of Alauddin Khilji, the second Sultan of the Khilji Dynasty. The film will also feature Deepika Padukone and Shahid Kapoor in the lead roles.
Feature image source : thebrownscooter.com