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Continuing the trend of actors turning producers, Shruti Haasan has now launched her own production house, ISIDRO. ISIDRO will focus on funding short films, musical albums, and digital and multimedia content. In a Mumbai Mirror report, Shruti Haasan said she had always been a part of projects produced by her father Kamal Haasan’s banner, Rajkamal International, and had always wanted to start her own production house. The production house will initially focus on content-rich short films, before moving on to animations, as ISIDRO expands its horizons.
Shruti Haasan is currently awaiting the release of Puli and Selvandhan (Srimanthudu in Telugu), as well as three Hindi films Welcome Back, Rocky Handsome, and Yaara.