On Monday evening at 9 pm, a made-at-home short film was telecast across all Sony Pictures Networks channels. The short film titled Family starred several stars from across the Indian film industry including Amitabh Bachchan, Rajinikanth, Chiranjeevi, Mammootty, Mohanlal, Ranbir Kapoor, Alia Bhatt, Diljit Dosanjh, Priyanka Chopra, and Sonalee Kulkarni.
The actors laid emphasis on the fact that it is important to stay indoors in this time of crisis and also announced that they have raised a fund with the help of sponsors and Sony Pictures to help daily wage workers.
Presenting ‘Family’, a made-at-home short film featuring @SrBachchan, #Rajnikanth #RanbirKapoor @priyankachopra @aliaa08, #Chiranjeevi @Mohanlal, #Mammootty, @meSonalee @prosenjitbumba #ShivaRajkumar & @diljitdosanjh.
Supported by #SonyPicturesNetworksIndia & #KalyanJewellers. pic.twitter.com/menuDz808H
— sonytv (@SonyTV) April 6, 2020
The monochrome 4-and-a-half-minute short film revolves around Amitabh’s misplaced sunglasses, which is searched for by all the other members only to realise that Amitabh is looking for it just to keep it away. Though shot individually by all the stars in their respective homes, the short maintains perfect pictorial continuity with light-hearted moments. And since it’s about sunglasses, there’s no doing away with Rajinikanth’s iconic sunglass-sunglass style.
In the end, Amitabh calls the entire Indian film industry one family and asks viewers to not panic about the situation and stay safe indoors. “This too shall pass,” says the actor.
Family has been virtually helmed by Prasoon Pandey, a popular ad filmmaker known for his One Black Coffee ad for Ericsson. The short and the fundraiser for the workers have been supported by Sony Pictures Networks India, Kalyan Jewellers, and actor Amitabh Bachchan. It is noteworthy that the actor is the brand ambassador of Kalyan Jewellers.
Earlier, a statement shared by Sony Pictures Networks India said, “Given the unprecedented nature of the situation we are in, an initiative undertaken by Mr. Amitabh Bachchan, ‘WE ARE ONE’ has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded.”
It added, “Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need.”
Watch the made-at-home short ‘Family’ here.
Feature Image: The Indian Express