Netflix India on Wednesday announced a multi-year partnership with Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment.
As part of the deal, the team will produce various projects under its series banner Excel Media and Entertainment. The partnership will commence with two new shows, tentatively titled Dabba Cartel and Queen of the Hill.
According to a press release, Dabba Cartel follows the story of five housewives who run a high-stakes secret cartel. Queen of the Hill, on the other hand, is set in the backdrop of 1960s Mumbai and chronicles the relationship between two ambitious women that will change the city forever. The show is said to be all about style, ambition, love, friendship, and betrayal.
More details regarding the cast and crew are awaited.
Sidhwani and Akhtar said in a statement, “Our partnership with Netflix marks a new global chapter for Excel Entertainment after 20 eventful years in storytelling. We’re excited with the opportunity to create a variety of extraordinary stories to entertain people in India and around the world.”
Monika Shergill, VP, content, Netflix India, added, “We are excited to join hands with Excel Entertainment, one of India’s path-breaking creative studios. They have continuously pushed the boundaries of entertainment and given us stories that have stood the test of time.”
Excel Entertainment has earlier backed films like Dil Chahta Hai, Rock On and its sequel, Zindagi Na Milegi Dobara, the Don franchise, Lakshya, and the recently released Toofaan.
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Recently, on their 20th anniversary, the production house announced a road trip film titled Jee Le Zaraa, directed by Akhtar. The film, starring Priyanka Chopra Jonas, Alia Bhatt, and Katrina Kaif, is slated to release in 2023. It will be the first collaboration of these three actors. It will be co-produced by filmmaker Zoya Akhtar’s Tiger Baby Productions.
The production house also has a web series in the works titled Eternally Confused And Eager For Love, which is in the teen romance space.