Sony Pictures Networks India has appointed film producer, distributor, and author G Dhananjayan as Head of Tamil Content for its streaming platform SonyLIV, the company announced on Friday in a press release.

According to the press note, Dhananjayan will “spearhead the launch of Tamil content” on SonyLIV in order to drive the platform’s expansion plans in the language for users in India as well as international markets. At SonyLIV, his responsibilities will include curating and strengthening the Tamil content catalogue, along with overseeing the “growth plans of SonyLIV in the Tamil region.”

“I am elated to join the leadership team at SonyLIV. Being a part of the premium platform’s journey in bringing breakthrough stories that engage, entertain and stand out from the clutter in the Tamil market is exciting,” said Dhananjayan in a statement.

Welcoming the new Tamil Content Head, Ashish Golwalkar, Head of Content, Sony Entertainment Television and Digital Business, said that with Dhananjayan’s “versatile experience and passion to drive authentic and localised stories,” the platform aims to strengthen its portfolio in the Tamil market.

On Friday, Dhananjayan wrote on Twitter, “Thank you for your wishes friends. It’s more than 5 weeks already into this job. At SonyLIV it’s not about me. It’s a big team with strong management. As a team, we are excited about the launch in Tamil soon and [are] looking forward to your support.”

Dhananjayan has worked as a producer, film distributor, and actor, predominantly in the Tamil film industry. He has backed films such as Mr. Chandramouli (2018), Kaatrin Mozhi (2018), and Kabadadaari / Kapatadhaari (2021). Dhananjayan’s acting credits include Kolaigaran (2019) and Kavalthurai Ungal Nanban (2020).

He has also authored two books on the history of Tamil Cinema, The Best of Tamil Cinema: 1931 To 2010 and Pride of Tamil Cinema: 1931 To 2013. The latter fetched Dhananjayan the National Film Award for Best Writing on Cinema (Special Mention) in 2015. He also earned a PhD in 2019 for his thesis on the Indian film industry.

Prior to his current appointment at SonyLIV, Dhananjayan served as Director of Blue Ocean Film and Television Academy (BOFTA).

Dhananjayan is currently co-producing the upcoming action-drama Kodiyil Oruvan, which stars Vijay Antony in the lead role.