A quick look at everything making news in the world of cinema today!
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Mammootty will play a warrior in an upcoming period drama
Kalaiyarasan has a major role in Thaana Serndha Koottam
Spotlight
Vadivelu, in a special interview with Silverscreen, says that it is high time stars embraced digital media. “Digital is the present and the future. Those days, when a film released, until we go and watch in the theatres, we won’t know how the film is. Even a week after its release, I still wouldn’t have a clue about the film. Now, with social media getting stronger and wider, within minutes after a film’s release, people start commenting on it. If a film is good it works for them, if it is bad it works the other way round.”
Read full interview here.
Timeout
Bollywood filmmaker Nikkhil Advani, who recently produced Farhan Akhtar starrer “Lucknow Central”, says the marketing team asked him to create a scandal involving Farhan to promote the film.
The producer, who was present at a panel discussion along with two young producers at the 19th Jio MAMI With Star, said this when he was asked if marketing creates pressure during film promotion or if marketing overpowers creativity.
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Nikkhil said: “I got a call from the marketing person saying Kangana’s scandal is going on, tell Farhan to do a scandal. This is an actual conversation!
“Farhan has to have a scandal, otherwise our buzz won’t go up. I said ‘but what scandal?’ and they were like ‘do any scandal but we need it’.”
Let them eat cake!
Actors Simi Garewal, Sanjay Kapoor, Smiti Kapoor, Soumya Seth and cricketer Anil Kumble will all turn a year older today!