With 2021 being the year India’s local cinema embraced digital platforms and learnt to thrive away from the theatrical landscape, Malayalam cinema grew manifold in terms of reach. It wasn’t just the films of major OTT powerhouses such as Fahadh Faasil or Prithviraj Sukumaran that were widely watched but also smaller films like #Home, headlined by Indrans, and The Great Indian Kitchen. The latter, interestingly, was initially rejected by several mainstream OTT platforms for its low profile. After it premiered on a new platform NeeStream, it quickly took the social media platforms by storm.