Actor Priyanka Chopra Jonas, on Monday, was appointed the British Fashion Council’s (BFC) Ambassador for Positive Change.
The BFC took to Twitter on Monday to make the announcement.
BFC is delighted to announce @priyankachopra as the new Ambassador for Positive Change. The Global @UNICEF Goodwill Ambassador will join BFC, supporting the organisation’s efforts to lead the charge on change, using fashion as a positive platform to inspire future generations. pic.twitter.com/dqfY8G8fgF
— BFC (@BFC) November 16, 2020
Announcing the news on her social media platforms, Chopra Jonas said that she was honoured with the responsibility and will be living and working in London in 2021. “I am honored to be the British Fashion Council’s Ambassador for Positive Change while I’m living and working in London over the next year. We’ll have some really exciting initiatives to share soon, and I look forward to bringing you on this journey with me,” she wrote.
“I love how fearless British fashion is,” Chopra Jonas told Vogue. “[The country has] some of the best dressers in the world,” she added.
“Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet,” Chopra Jonas said in a statement, reported The Hindu.
Besides having a stellar acting career, the former Miss World has been working with UNICEF since 2006 and was twice appointed the national and global UNICEF Goodwill Ambassador for child rights in 2010 and 2016.
The BFC is organising the Fashion Awards 2020, where individuals and brands will be awarded under four categories.
Chopra Jonas, who has recently published her memoir titled Unfinished has been supporting underprivileged children across the country through her foundation named ‘The Priyanka Chopra Foundation for Health and Education’.
The actor has also been the brand ambassador for NDTV Greenathon, that supports eco-friendliness and provides solar power to rural villages that lack access to electricity. She had adopted seven villages to ensure regular electricity supply.
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The National Award-winning actor started her career in Hindi films in 2002. In 2015, she signed a deal with ABC Studios and made her debut in American film and television with the series titled Quantico.
David Beckham OBE, former professional footballer, is the ambassadorial president at the BFC. Angelica Cheung, a Chinese fashion journalist and the editor-in-chief of Vogue China, is the ambassador for China at the BFC. Sarah Mower, renowned fashion critic, journalist and advocate for emerging design talent, is the BFC ambassador for emerging talent. Hu Bing, a Chinese actor, model, singer, designer and producer, is the London Fashion Week ambassador. Yun-kee Jeong, creative director and president of talent and communications agency InTrend, is the LFW ambassador for South Korea at the BFC.