Zee Entertainment Enterprises Limited (ZEEL), a worldwide content company, has launched its first English language South Asian reality show, Made In America.
The show is entirely produced and filmed in the US and marks the first time that a channel of Indian origin is producing content on a global scale for international audiences, read a statement from the channel.
The show centres around six South Asian millennial women who were chosen from a nationwide search in the US, which drew in over 6,000 applicants.
Hosted by Nina Davuluri, the first-ever Indian American woman to be crowned Miss America, the six women are mentored by Nina as they are pushed to their limits for over a period of 10 weeks in various types of training, while competing to win the coveted title of ‘Made In America’.
Sameer Targe, CEO of ZEE TV Americas said: “We realized that there was a need in the marketplace to reach a younger South Asian audience who have an enormous desire to be in the glamour world. Zee TV, being the flagship television network for South Asians in the US, we decided to launch ‘Made In America’ to fulfil their Hollywood dreams, and create a platform for them to be able to showcase their talents.”
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As each episode focuses on one specific challenge ranging from an array of categories, at the end of each episode a winner is chosen, leading to a final single winner in the season finale of the show, which will air on October 12.
Viewers can expect an array of new programmes produced in the US by the channel, which will air throughout 2017 and 2018.
The newly developed shows will centre around a variety of genres and topics.
From a reality series to a biographical series based on successful Indian American entrepreneurs and philanthropists in which their journey to success stories are shared, the channel will also be airing a business show and game show.