Master, the Tamil film starring Vijay which released on Wednesday on the occasion of Pongal, has been performing better at the box office in West Bengal and rest of Eastern India than most Bengali films that released after the Covid-19 pandemic, Satadeep Saha, distributor of Master in West Bengal told Silverscreen India.
“We are getting a good number of people coming in so the sales are definitely high. What we are seeing currently is above expectation and we’re happy. I am expecting even better numbers during the weekend as well. Kolkata and Port Blair are showing good numbers. Even in Tripura, the film has done well. In all, West Bengal has performed well. It has released in Hindi in 129 theatres, 13 theatres in Tamil, and seven theatres in Telugu,” Saha said.
Saha, who had earlier doubted the performance of Master’s Hindi-dubbed version, said he was happy with the number of bookings for the Hindi shows as well. Talking about the film’s performance, he said: “The budget of the movie compared to Bengali films is very less. So in that perspective, the movie is performing well and even better than the Bengali films that were released in theatres post the lockdown.”
West Bengal is currently the only state to run theatres with 100% seating capacity. However, according to trade analysts, 50% seating occupancy in other states has not stopped the film from earning huge numbers at the box offices elsewhere. Ruban Mathivanan, managing partner of GK Cinemas in Chennai, had earlier told Silverscreen India that all shows were fully booked till Sunday at his theatre.
So far, the film has earned Rs 7.35 crore in Andhra Pradesh and Telangana, wrote movie trade analyst Ramesh Bala on Twitter.
XB Film Creators, the producers of Master, announced on Twitter that the film earned Rs 25 crore in less than 24 hours in Tamil Nadu.
No matter what they say! 😎
MASTER THE BLASTER
— XB Film Creators (@XBFilmCreators) January 14, 2021
Master is directed by Lokesh Kanagaraj. It also stars Malavika Mohanan, Arjun Das, Andrea Jeremiah, and Shanthanu Bhagyaraj. The film is produced by XB Film Creators and Seven Screen Studios.
On Friday, Endemol Shine India, Cine1 Studios and 7 Screens announced that they have acquired the Hindi remake rights of Master. Casting for the Hindi remake will begin soon, PTI reported.