Despite much anticipation, the Ranveer Singh-starrer Jayeshbhai Jordaar has failed to make much of an impact at the box office. The film, which released on Friday, had a dull opening day and managed to collect only around Rs 3 crore (nett).
According to Box Office India, the film was expected to do well in Gujarat, where the story is set, but it has performed poorly even there.
Written and directed by Divyang Thakkar, Jayeshbhai Jordaar stars Singh as the son of a traditional Gujarati sarpanch. The film deals with the issue of equal rights for women in society and conversations around the perceived necessity for a male child to carry on a family’s legacy. It also stars Shalini Pandey, Boman Irani, and Ratna Pathak Shah, and is produced by Aditya Chopra and Maneesh Sharma under the Yash Raj Films banner.
The film is expected to get more footfall over the weekend. Failing to do so could mean trouble for Jayeshbhai Jordaar. The film’s opening day performance is on the lines of other recently released movies like Jersey, Runway 34, and Attack: Part 1, all of which collected in the Rs 3 crore (nett) range on day one.
One reason for the film’s lacklustre earnings could be its failure to play at most single screens in the Central Province (CP). According to a report in Bollywood Hungama, single screen theatres in cities like Nagpur, and Raipur are not playing the film because YRF’s distributor in CP asked for a 60% revenue share from them. A source told the publication that the theatre owners had agreed to pay the normal 50-52.5% revenue but the distributor was keen on more. As a result, out of the 300 plus single screens in this region, only 30 of them are showing the film. The other theatres are instead playing the English film Doctor Strange: In The Multiverse Of Madness and the Marathi film Dharmaveer.
Meanwhile, Doctor Strange: In The Multiverse Of Madness did reasonably well on its second Friday in India, collecting Rs 3-3.25 crore (nett). The Marvel film headlined by actor Benedict Cumberbatch is a sequel to 2016’s Doctor Strange. According to BOI, the film is generally doing better than Jayeshbhai Jordaar aside from some Hindi pockets where the Singh-starrer has more shows.