Tuck Jagadish, the upcoming Telugu film starring actor Nani in the lead role will premiere directly on Amazon Prime Video, a source close to the production told Silverscreen India, on condition of anonymity.
The film, directed by Shiva Nirvana, also features actors Ritu Varma, Aishwarya Rajesh, Jagapathi Babu, Daniel Balaji, Nasser, among others. It is jointly produced by Sahu Garapati and Harish Peddi under the Shine Screens Banner.
The makers of Tuck Jagadish decided to opt for a direct OTT premiere based on the Andhra Pradesh government’s recent decision to cap ticket prices at both multiplexes and single-screen theatres, the source added.
“As compared to Telangana, in Andhra Pradesh, there are issues regarding the theatre capacity and ticket prices. The ticket prices are in the government’s hands. Since the makers are looking at the commercial aspects too, they chose to go with a digital release,” the source said adding that the tentative release date of the film on Amazon Prime Video is September 10, on Ganesh Chathurthi.
On Thursday, Nani, in a statement, said “I am quite torn between the pressures the producers are facing in these uncertain times with big stakes at risk and the fan boy of theatres in me, who wants to watch the film with all of you first day-first show.” He added that the producers of the film will make the final decision regarding the film’s release and that he will “humbly accept” that decision.
The film, which was initially slated for a summer 2020 release, was later scheduled to hit the theatres on April 23. Due to the second wave of the Covid-19 pandemic and the Andhra Pradesh government’s decision to cap ticket prices in multiplexes and single-screen theatres, the team postponed the release date. However, reports stated that the film will release in only in theatres, amid speculations that it will opt for an OTT release. Nani, while attending the pre-release event of Thimmarusu, last month, had re-iterated his firm stand on theatres experiences and said, “Watching films in theatres is our culture and our birthright.”