Vishal officially launched his music label ‘V Music’ on his birthday (August 29). The actor already owns a production house called Vishal Film Factory, but the music label will be led by Vishal’s sister, Aishwarya. To begin with, V Music will launch Vishal’s Poojai and then move on to promoting other films, said Aishwarya.
“Vishal always had this idea of owning a music label. I am now a part of it because I was into marketing and he thought I could add value to the label,” Aishwarya added. Vishal’s music factory aspires to encourage young talent and aims at curtailing piracy concerning music downloads.