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I Don’t Love To Design, I Live To Design: Ace Jewellery Designer Farah Khan Ali

At a FICCI FLO event at the Grand Chola, ITC, to celebrate women empowerment, the spotlight was firmly fixed on popular jewellery designer Farah Khan Ali. Farah cut a stylish figure in monochrome and spoke at length about self-motivation and the inner drive to excel as part of her ‘Mindset Matters’ speech.
Mithun Sancheti, co-founder of CaratLane joined her to regale the audience with stories about Farah’s rise to the top. When asked about her success mantra, pat came the reply: “ I don’t love to design, I live to design”.

In conversation with Mithun Sancheti @mickystu in Chennai at the FLO event today.

A photo posted by Farah Khan (@farahkhanali) on

Farah gave us all an exclusive preview of her latest collection, ‘Bejewelled Bouquet’. Bejewelled bouquet is a collection of jewellery inspired by nature. For Farah Khan, “art is everywhere and everywhere is art”.
A bevvy of models, dressed in similar black ensemble soon strutted down the ramp sporting a ‘lavish, yet chic’ Farah Khan Ali accessory. With groovy and smooth music setting the mood and the stage looking ethereal with blue lights making up the backdrop, we got a glimpse of her latest collection, studded with rubies, emeralds, citrines and tanzanites. The parade of jewellery ranging from statement chokers to eye-catching earrings, was definitely one of the most glamorous events in the city.
Farah Khan will be seen at the Carat Lane store in Khader Nawaz Khan Road, Nungambakkan on 27 and 28 July. Displaying the ‘Bejewelled Bouquet’, the event will be an open interactive session with the public.
Farah Khan Ali has been in the designing field for over two decades. Farah Khan Jewellery, one of the leading high-end fine jewellery brand in the country, seeks to ‘celebrate today’s Indian woman – feminine yet strong, graceful yet determined’. Over the course of her career, Farah has worked with celebrities like Deepika Padukone, Beyonce, Serena Williams among others. 

FICCI Ladies Organisation (FLO) is an exclusive women’s wing of the Federation of Indian Chambers of Commerce and Industry. The prime objective of FLO is women’s empowerment through the promotion of entrepreneurship and professional excellence.