Netflix will be setting up its first “fully owned, live-action, full-service post-production facility” in Mumbai, the streaming service announced in a press release on Wednesday.
The facility will start functioning from June 2022, the streaming giant said. It will house 40 offline editing rooms “designed as a flexible, collaborative and inspiring environment” which will serve showrunners, directors, editors, and sound designers to work on their projects.
“With innovation and collaboration as the key focus, the facility will pioneer advanced media management workflows that will allow a seamless partnership with India’s post-production community,” the statement read.
Citing projects such Mighty Little Bheem, International Emmy winning series Delhi Crime, and films like Guilty, Ludo, Pagglait, and Paava Kadhaigal, Netflix said that it has witnessed an “increase in the viewing of stories across formats, genres, and languages”.
In 2020, the streaming giant launched NetFX, a platform that enables Indian artists to work on VFX of global projects. Netflix also made investments in latest technologies and skill development through multiple certifications and training workshops in post-production, scriptwriting, among other creative production works, to back to the “Indian creative community”. It has invested Rs 3,000 crore in local programming in 2019 and 2020 to build a “universe of Indian stories”.
The streaming service, which was launched in India in 2016, has been conducting several skill development programmes in the country, with one of it being its recent collaboration with Paris visual communication school GOBELINS L’école de L’image, for a visual storytelling course for students of Noida’s Amity School of Film & Drama. In the week-long course held in March, students were introduced to storyboarding and animation principles through lectures.
Meanwhile, in March, Netflix announced a lineup of 41 Indian titles featuring “more variety and diversity”. While Tamil gangster drama Jagame Thandhiram, starring Dhanush and directed by Karthik Subbaraj will release on June 18, other upcoming releases include Kartik Aaryan’s Hindi drama Dhamaka, and Madhavan’s web series Decoupled.