It was a week of thrillers, leaving movie-goers to choose between three different genres of the same – a horror, a crime, and an action one. On the side, there was a slice-of-life one that may or may not have worked for many.
A look at the week’s box office roundup:
Ittefaq
Abhay Chopra’s film starring Akshaye Khanna, Sidharth Malhotra and Sonakshi Sinha is a crime fiction with the twists and turns of a whodunit thriller. The film’s marketing was done via social media, especially with Twitter suffixing an emoji with the film’s hashtag.
Just like the film, the box office collection is average. According to a latest report on BoxofficeIndia.com, the film has raked in Rs 4 crore on the day of its release. The film fared best in Mumbai and a huge chunk of the premium multiplex business comes from Delhi NCR, the report further states. Trade analyst Taran Adarsh suggests that the film’s earnings would pick up during the weekend.
#Ittefaq started slow, but picked up towards evening… Sat + Sun biz growth crucial… Fri ₹ 4.05 cr. India biz.
— taran adarsh (@taran_adarsh) November 4, 2017
Read: Silverscreen’s review of Ittefaq
Ribbon
Directed by Rakhee Sandilya in her feature film debut, the film stars Kalki Koechlin and Sumeet Vyas, best-known for his performance in the web series Permanent Roommates. The film focuses on a young couple who react to an unexpected pregnancy and how it transforms their life thereon.
The two actors play Sahana and Karan, in an urban relationship and how a baby on the way changes this modern working couple.
According to Boxofficecollection.in, the film had a 5-10 percent of occupancy and raked the opening business of Rs 0.25 crore, which would usually be considered a flop.
Aval
Aval, which is being made in three languages, Tamil, Telugu and Hindi, stars Siddharth, Andrea Jeremiah, Atul Kulkarni and directed by Milind Rau. It is not only a horror film but it is also supposed to be based on a true story.
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The film has reportedly had a decent opening in Tamil Nadu, where in Chennai alone the film earned Rs 2 crores and in the state, Rs 56 lakhs.
Read: Silverscreen’s review of Aval
Vizhithiru
Last time the film was set to release in October, protest against the double taxation in the industry was going on. Meera Kathiravan, director of Vizhithiru, starring Viddharth, Krishna, and Sai Dhanshika, said he was determined to release it as soon as possible.
The audio and teaser launch had happened way back in 2015, and the movie, which was expected to release then, was pushed indefinitely.
The film’s box-office collection is yet to be known. Pitted next to new, bigger releases, and the mixed reviews, the collections might not be too promising.
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Meanwhile, Golmaal Again, released on October 20, continues to make waves at the box-office.
#GolmaalAgain is STEADY, despite new films cutting into the market share… [Week 3] Fri 2.04 cr. Total: ₹ 184.97 cr. India biz.
— taran adarsh (@taran_adarsh) November 4, 2017
#GolmaalAgain crosses ₹ 40 cr mark OVERSEAS… Total till Friday, 3 November 2017: $ 6.45 million [₹ 41.64 cr].
— taran adarsh (@taran_adarsh) November 4, 2017