Last week’s releases were a bit of a mixed bag with a serious drama, a family entertainer, and an adult comedy to get people to the theatres.
Iruttu Arayil Murattu Kuththu, an adult horror comedy by Santhosh P Jayakumar of Hara Hara Mahadevaki fame, has elicited extreme responses from the audience. Mostly subjected to negative reviews, the film, however, is being talked about a lot with trade analysts suggesting that the film’s box office numbers will be better than expected. The official numbers will be out soon.
#IruttuArayilMurattuKuthu #IAMK solid opening day all across TN; Chennai city &surroundings are particularly super. Dir @santhoshpj21 has pulled off another boxoffice success. How big, we’ll know in the coming days. @BlueGhost_Pic will be encouraged to take this ‘A’ mania further
— Kaushik LM (@LMKMovieManiac) May 4, 2018
Read: Silverscreen’s Review of Iruttu Arayil Murattu Kuththu
On the other hand, 102 Not Out, a Hindi film, features Amitabh Bachchan and Rishi Kapoor sharing screen space after 27 years. The two play father-son in the film about relationships and where the father is far more chilled out that the child.
Billed as an ‘ageless comedy’, the film is directed by Umesh Shukla and is based on playwright Saumya Joshi’s well-known Gujarati play of the same name.
Billed as an average entertainer, according to trade analyst Taran Adarsh, the film opened to Rs 3.52 crores in India and a strong word-of-mouth is getting the film better numbers at the box office.
Strong word of mouth is translating into BO numbers… #102NotOut witnesses an upward trend on Day 2… 57.10% growth… It’s all about maintaining the pace today [Sun] and also on weekdays… Fri 3.52 cr, Sat 5.53 cr. Total: ₹ 9.05 cr. India biz.
— taran adarsh (@taran_adarsh) May 6, 2018
Read: Silverscreen’s Review of 102 Not Out
The other Hindi film, Omerta, directed by Hansal Mehta, finally got its release date. The film is based on the real-life story of British terrorist of Pakistani descent, Ahmed Omar Saeed Sheikh. While it did its round at international film festivals and got its appreciation, the reception at its official release has been lukewarm.
Taran Adarsh says that the film’s opening was a mere Rs 54 lakhs, a rather weak number compared to the other Hindi film’s opening.
#Omertà has a lukewarm start… Fri ₹ 54 lakhs. India biz… Needs miraculous growth over the weekend to sustain.
UAE
Thu AED 24,625.78
Fri AED 52,098.33A D V E R T I S E M E N TGCC
Thu AED 2,994.84
Fri AED 5,224.05— taran adarsh (@taran_adarsh) May 5, 2018
However, numbers might improve over time.
#Omertà witnesses growth on Sat… While the growth is substantial, the overall total remains on the lower side… Sun biz holds the key… Fri 54 lakhs, Sat 1.09 cr. Total: ₹ 1.64 cr. India biz.
— taran adarsh (@taran_adarsh) May 6, 2018
Read: Silverscreen’s Review of Omerta
Recommended
Telugu film Naa Peru Surya Naa Illu India, starring Allu Arjun, has been trending on social media for the past few weeks with most anticipating a thrilling performance by the actor. However, while the reviews state that the plot was weak, the actor’s performance made up for it.
According to Firstpost, the film has grossed over Rs 40 crores on its opening day making it the biggest opening ever for the actor. Trade analyst Trinath told Firstpost that the fact that the film’s theme deals with country and patriotism and that the film’s Tamil version has done well too, it wouldn’t be surprising to see the film reach the Rs 100-crore mark.
Read: Silverscreen’s Review of Naa Peru Surya Naa Illu India