Sarkar, with its 402 screen-wide release in Kerala this Deepavali, is set to become the biggest release in the state. According to trade analysts, the Vijay-starrer has already raked in Rs.3 crores from advance bookings alone.
#Sarkar to breaks all pre – Release milestones in Kerala. Releasing in 402 screens, ₹3Cr from advance booking alone and maximum number of early morning fan shows. Phenomenal! #ThalapathyVijay, @ARMurugadoss @sunpictures @Ifar_Intl pic.twitter.com/8LQ0aFiB9y
— Sreedhar Pillai (@sri50) November 5, 2018
Directed by A.R. Murugadoss, who is collaborating with the actor for the third time in six years, Sarkar has been produced by Kalanithi Maran under his banner Sun Pictures. Featuring A.R. Rahman as the music composer and Varalaxmi Sarathkumar in a supporting role, the crew of the movie has two Kerala connections in the form of Keerthy Suresh – the leading lady, and cinematographer Girish Gangadharan.
The movie is being distributed in Kerala by IFAR pictures that recently made the announcement.
We are honoured with the privilege to be the distributors for #Ilayathalapathi #vijay's much awaited film #Sarkar for Kerala. Thank you @sunpictures @actorvijay for the trust in us.we assure #SarkarDiwali will be the ever biggest release for any film in Kerala.period! pic.twitter.com/7m7D8JqFJG
— IFAR INTERNATIONAL (@Ifar_Intl) October 15, 2018
The buzz generated in Kerala by the movie has been unprecedented. Interestingly, the tallest cut-out made for any star in the country, also came from a group of Vijay fans in Kerala from Kollam called ‘The Kollam Nanbans Fan Club.’
Had to see to believe the atmosphere out there. Absolute hysteria ?@KollamNanbans with the biggest ever cut out in India ever for an actor for @actorvijay at Kollam Kerala.#SarkarDiwali pic.twitter.com/pstCuudS7I
— Forum Keralam (FK) (@Forumkeralam1) November 2, 2018
Karthika, another theatre in the state, had recently announced their decision to screen Sarkar throughout the Deepavali day on November 6. “We do plan to screen Sarkar for 24 hours on Deepavali day, which is 6 November. That means we will screen 8 shows back-to-back in 24 hours. We have 411 seats, and tickets are priced at Rs 100 and Rs 140. Vijay’s movies are big successes in this area and in all of Kerala,” said a theatre official.
Of late, the actor, as well as his movies, have been enjoying an increased popularity in the state. His previous film Mersal released in more than 350 screens and became the highest grossing Tamil film in the state. In the list of all-time highest grossing Tamil films in Kerala, Vijay’s movies occupy six slots. After Rajinikanth, Vijay is the actor who has entertained Malayalis the most,” says film critic Maneesh Narayanan.
Like his previous film Mersal, Sarkar too has had its own share of controversies when director AR Murugadoss was accused of plagiarism by an assistant director Varun Rajendran. However, the issues have been settled amicably and the movie will release as per schedule on November 6 on the Deepavali day.
