On Friday evening, Popular music label Think India launched ‘Think Indie’, a platform for independent music artists and their music. The label has launched the division with the aim of revolutionising independent music in India.
— Think Music (@thinkmusicindia) September 4, 2020
On the idea behind the creation of Think Indie, Swaroop Reddy of Think Music said, “While Think Music has had the honour of launching over 50 debut artists, many of whom have gone on to become well-known music composers in the film industry, the idea of ‘Think Indie’ was born with the sole purpose of creating an equal space to encourage nurture and grow independent musicians.”
He added, “This is something we have done in the past as well when we had the privilege of launching our very own Hip Hop Tamizhan in 2012. With ‘Think Indie’ we hope to bring to you many more of such talented musicians.”
Adding to this, Santosh Kumar of Think Music said, “Traditionally, the independent music space was for musicians from non-film background to showcase their talent. But of late, we see this trend changing and so through ‘Think Indie’ we want to revive the independent music space and continue our efforts to unearth new talents.”
The ‘Think Indie’ team, which has reportedly been on the hunt for new talents in the past one year, selects only those talents and music that are non-film, meaning they shouldn’t have been credited in any film. The platform’s vision is to source artists from the grass-root level and pave way for the next set of music directors that the country is yet to see.
Recently, they had launched Hiphop Tamizha Adhi‘s second independent album, ‘Naa Oru Alien’, comprising six tracks. The album has been performing well and has won the hearts of Adhi’s fans and Tamil audiences especially.
Listen to the ‘Naa Oru Alien’ jukebox here.